Iconic hockey brand about to be sold and it's an awful news for players and fans

Rick Westhead reported on X that the private equity owner of CCM is nearing the finalization of the sale, which is expected to set a new record for the company, exceeding eight times EBITDA.

Birch Hill Equity Partners, which acquired CCM for $110 million from Adidas seven years ago, has significantly grown the brand, doubling its revenue and boosting profits. Inspired by CCM's lucrative sale, other major hockey equipment companies like Bauer and True Hockey may also consider selling their brands by the end of the year.

Unfortunately for hockey enthusiasts, this sale could lead to higher prices for CCM products under the new ownership. This potential price hike may impact the NHL, as team owners might pass on the increased costs to fans through higher ticket prices. The situation will be closely watched as it unfolds in the coming months.